About us

From Switzerland to the world

Time of Switzerland, a Swiss company*, has been supplying luxury timepieces to international connoisseurs since 1996, and we offer the finest brands on the market today. With offices in  Basel and Hong Kong, our location puts us at the centre of the watch-making world.

Luxury and value - a rare combination

What sets an internet retailer like Time of Switzerland apart is the huge range of world-class watches we offer, as well as shopping convenience and, of course, our prices. Our extensive catalogue contains the complete collections of more than 30 luxury brands. We maintain our reputation for the best value by keeping a close eye on the international prestige watch market, and can give you the latest price on any watch we offer within a couple of minutes. Just click on "price" next to the model in the catalogue, and we'll send you our quote by e-mail. If your favourite is not in our collection, click on "inquiry" and send us the details. We'll do our utmost to find what you want at an excellent price

Special Offers

Be sure to look at our Special Offers, which include exceptionally good buys, limited editions, other rare timepieces and pre-owned watches. These are available to ship immediately, so you could be wearing your new watch in next to no time. Don't delay in placing an order for one of our Special Offers, as they go fast. On the other hand, Time of Switzerland constantly adds both new models and new offers to the site, so it's worth returning time and time again.

Used watches

Time of Switzerland always carries a selection of used timepieces. Every watch in our collection that is pre-owned, is clearly identified as used. Before we offer used watches for sale, each one is examined carefully and serviced by a professional watchmaker here in Switzerland. We describe the condition of the watch and whether the original box and papers are available, and we issue a Time of Switzerland guarantee for a period of between three and twelve months. You can be certain that our pre-owned watches are in excellent working order and represent a great buy.

Seriously good service

Recognising that discerning customers expect excellent service, especially when buying a luxury timepiece, that's exactly what we provide. Time of Switzerland's service is professional, friendly and personal. Our specialists are watch enthusiasts themselves, who take great pleasure in answering your questions, sharing their experience, supplying individual price quotes and delivering your dream watch.

Your guarantees

You can have complete confidence in the security of shopping with Time of Switzerland. We only carry authentic watches. Brand new watches are delivered in their original packaging, with full documentation and the official manufacturer's warranty certificate, stamped by an authorised dealer. Previously owned watches are also authentic and guaranteed.

Banking transactions are conducted through our Swiss bank, UBS, and all shipments are insured by Winterthur.

The last word goes to our customers…

The testimonials on our welcome page and our guestbook will show you how people feel about buying a luxury timepiece from Time of Switzerland. The experience of shopping with us will be a key part of the pleasure your purchase will bring you.

Contact us at:
Customer Service
Time of Switzerland SA
Lautengartenstrasse 7
4052 Basel

Important: please make an appointment in advance if you wish to visit us.

+41 61 713 00 00
Fax +41 41 790 92 93
Mobile +41 78 764 82 82

Andy Frei
CEO & Founder


Our business hours are Monday to Friday, 10.00 am to 6.00 pm, Central European Time

Time of Switzerland is registered at the Register of Commerce Zug, number CH- You can download the certificate of registration (PDF) here.